Billy’s Brew

Billy’s Brew is nestled in one of the most iconic beaches in Australia. Billy’s Brew was created with the philosophy that beer is for sharing. As a popular hangout for the Noosa community, the brewery is a binding force that brings people together.

Billy’s Brew contacted me to create a logo design for their new IPA beer called ‘Wild Betty’. Unlike it’s competitors, the product will be packaged in a 330ml bottle. The beer contains the bitterness of an IPA with the addition of tropical aromas.

The Wild Betty logo was inspired by an iconic photo of a Noosa man surfing with his dog. The bulldog represents the relaxed coastal vibe of the Noosa community and their love of animals.

Most IPA packaging contains vibrant illustrations and eye catching designs. The logo for Wild Betty IPA needed to be striking to create a unique presence in a saturated market. A contrasting palette of pink, yellow, and mint highlights the tropical aromas of the beer to differentiate the product from competitors.