In 2021, Torrens Entertainment approached me to design a logo and website for the event. The Electrik Eel logo needed to represent the diverse community who attend the festival each year. It also needed to be dynamic and futuristic to represent the electronic music genre. I decided to use a rainbow colour palette for this design because it evokes a sense of joy and celebration. It also expresses a sense of diversity and inclusion to captures the festival essence.

A large proportion of festivalgoers use smart phones to book Electrik Eel tickets and share event information. To embrace this trend the website was designed using a mobile-first approach.

The artwork used for the website creates visual appeal and is designed to build a level of anticipation around the festival. The mythological character on the homepage has a swarm of electric eels in her hair.

The website layout creates a level of excitement around the festival by including social media links and music videos. Practical information is also included to inform festivalgoers about available resources and emergency procedures.