MAXIM Organics

Max and Imogene Béliveau created Maxim Organics to offer people a skincare range with certified organic ingredients and sustainable practices. Over the years, their skincare collection evolved and is now sold in over 40 countries around the world.

In 2024, Maxim Organics became one of Europe’s most popular skincare brands. Max and Imogene are grateful for the global success and industry recognition. Imogen believes that the success of Maxim Organics is multifaceted and involves loyal customers, ethical suppliers, happy staff, and a supportive community.

Maxim Organics asked me to design a print campaign for their new foaming cleanser. The floral backdrop celebrates the use of certified organic ingredients in the product. Whilst the soft colour palette highlights the use of sustainable practices and ethical suppliers.

The company also required an Instagram campaign for Easter 2024. I designed a range of social media posts that highlight the use of cruelty-free practices. I also used a selection of photos to celebrate the natural beauty of the region and promote the founding location of Maxim Organics.