Arco Baleni
Leo Alessandro, approached me to design the brand name, and logo for his company in Australia that manufacture ice creams. They are about to launch a new range of ‘no sugar, no gluten’ ice creams in Australia that will be sold in Torrens supermarkets across the country. I was also asked to design the new packaging for the upcoming range.
Leo Alessandro is originally from Italy where he has a company that produce award winning gelato ice creams. He believes in the importance of a positive mindset and is wanting to encourage people to ‘look for the rainbows’ in their everyday lives. The brand name, that l created for his company is Arco Baleni. The name was inspired by the Italian word ‘arcobaleno’, meaning rainbow.
Although Leo is developing a range of ‘healthy ice creams’, he is wanting his products to look and feel luxurious. Leo recognises that it takes work and commitment to eat healthy, and so he is wanting individuals to enjoy ‘a luxurious experience’ when they consume his products.
